Wally is adopted. He is one of our rescue dogs and he quickly became known as Lord Wallington in our home. It was a funny name to begin with and then the name stuck with him.
We were thinking for some time about a name to re-brand our previous brand name and for some reason all I could think about was Wally, aka Lord Wallington. Wally is quirky, funny, and full of energy. This is exactly the feeling I wanted our brand to be and it fit all too well. So we went with it, Lord Wallington.
This month has been a whirlwind of brainstorming, events, emails, contacts, and marketing to get ready to transition to the new brand name. There is still much to do in the next two weeks and we are excited and anxious to get through it.
We are looking forward to our new brand name, Lord Wallington, and the story behind the name in an effort to help out dog rescues and help little guys like Wally find loving homes.